Edtech platform BrightCHAMPS has acquired Indian K-12 education marketplace Edjust in a cash and stock deal, marking its fourth acquisition since launching in 2020.

The previous acquisitions include Education10x in 2021, Schola in 2022, and Metamorphosis Edu in 2023. This strategic move is aimed at strengthening BrightCHAMPS’ global expansion efforts.

Following the acquisition, Edjust’s founders will spearhead a new distribution channel for BrightCHAMPS, focusing on delivering academic learning in subjects like Maths, Science, and English to enhance students' overall success and future readiness. Additionally, Edjust will refine its sales strategy and expand its reach across 30 countries, offering parents engaging digital experiences.

Founded in 2022 by Dushyant Panchal, Anmol Mittal, and Sanjay Panikar, Edjust leverages a combination of artificial intelligence (AI), emotional intelligence (EQ), sophisticated data analytics, and contact centers to target parents with a high interest in edtech products.

The platform has built an extensive network of parents in key markets like the US and UK, demonstrating strong sales performance.

BrightCHAMPS, under the leadership of Ravi Bhushan, offers online programming, artificial intelligence, coding, financial literacy, and robotics courses for children aged 6 to 16. Operating in 30 countries, including the US, Canada, Southeast Asia, Nigeria, and the Middle East, it aims to prepare students for the future with practical skills.

In November 2021, BrightCHAMPS raised $51 million, valuing the company at $500 million. To date, it has secured $63 million through two funding rounds, fueling its rapid growth and acquisitions.